Sustainable Consumption and Evolving Consumer Behavior

Date: 10 April 2025
Time: 5:00 PM to 6:00 PM 
Venue: SUAD Campus
The Master Class will be in English

As consumers grow more sustainability-conscious, their purchasing decisions are shifting dramatically. We’ll explore how heightened awareness of sustainability is reshaping consumer behavior and how businesses can stay ahead of the curve.

You’ll learn to decode consumer expectations and create authentic marketing campaigns, while steering clear of greenwashing and misleading claims. Blending interdisciplinary research insights with practical knowledge, the session will feature real-world case studies and firsthand cross-cultural experiences, offering valuable strategies to align with evolving consumer values and ensure your marketing is both impactful and ethically sound.

About the speaker:

Ivana Beveridge
Post-DOC
Marketing, Management, Communication and Media

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Please fill-in the registration form below to confirm your participation on campus